URBAN CHIC

Founded by Susan Maloney, a mom and former fashion editor at Esquire magazine, UrbanBaby is a hip online mag for urban parents and their fashionable wee ones.
Cosmopolitan, it's filled with articles and resource guides for mom and dad, indexed by area, and cleverly illustrated with amusing yummy mummy-type drawings.

To our delight, today UrbanBaby came out with a story about our soft toys, called 'PlayPal'.

You can read it here, and see more press clippings here.

( Written by Lola / Illustration courtesy of UrbanBaby )